The war on climate change is come, and it’s time to break out the ration cards. A report by the Food Climate Research Network based in Surrey, England, has recommended that the best way to control consumption of meat, milk, and foods with high environmental impact and low nutritional value may be straight up allotment. It doesn’t mesh particularly well with an American, freeish-market, individualist mindset, but it does make mathematic sense.
According to the Guardian, Tara Garnett of the Food Climate Research Network is skeptical about the possibility of ever changing the mindset of the average consumer:
Study upon study has shown that awareness-raising campaigns alone are unlikely to work, particularly when it comes to more difficult changes.
The study recommended that in order to avoid runaway climate change, a person should be rationed to a liter of milk a week and four “modest portions” of meat.
Such a plan would inarguably be effective, and also probably give rise to a black supermarket with shadowy trenchcoated figures dipping tin cans into troughs overflowing with illicit milk. I’m not the kind of person that labors under the delusion that a true free market exists, but this kind of program seems to overstep the bounds of subsidies and government spending and enter into the realm of a command economy.
Then again, maybe they’re right, and Joe-six pack will drive the environment into the dust if left to his own devices. Is authoritarian government the only way to save the world?